| Lacquer |
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A clear gloss coating applied to printed material for strength, appearance and protection. |
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| Laid finish |
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A parallel lined paper that has a handmade look. |
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| Landscape |
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A horizontal page orientation where the width is greater than the height. Also the rocks and trees around my house. |
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| Laser Engraving |
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A paper cutting technique whereby laser technology is utilized to cut away certain unmasked areas of the paper. The cutting is a result of the exposure of the paper to the laser ray which actually evaporates the paper. |
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| Layout |
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A rendition that shows the placement of all the elements, roughs, thumbnails etc. |
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| Leaders |
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The dots or dashes used in type to guide the eye from one set of type to the next. |
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| Leading |
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Space between lines of type; the distance in points between one baseline and the next. |
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| Leaf Stamping |
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A metal die, either (flat, or embossed) |
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| Ledger paper |
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A stiff heavy business paper generally used for keeping records. |
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| Length |
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The optimum length of a filament of ink. |
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| Letterpress |
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Printing that utilizes inked raised surfaces to create the image. |
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| Letterspacing |
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The addition of space between typeset letters. |
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| Line Art |
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Black and white illustration, with no continuous tones (or greys). |
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| Line copy |
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Any copy that can be reproduced without the use of halftone screens. |
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| Linen |
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A paper that emulates the look and texture of linen cloth. |
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| Lithocoated paper |
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A paper that is coated with a special water-resistant material which is able to withstand the lithographic process. |
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| Lithography |
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The process of printing that utilizes flat inked surfaces to create the printed images. |
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| Lithography (litho) |
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Offset Lithography is the standard printing process for magazines, books, stationery, etc.
Short run magazines, books, stationery, etc.are printed by duplicating presses or copy machines as opposed to being "litho'ed". |
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| Logotype |
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A personalized type or design symbol for a company or product. |
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| LPI |
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Lines per inch. The number of dots per inch in a halftone screen. Newspaper images are about 85 lines per inch where as magazine photos are usually 133 lines per inch. The naked eye can distinguish up to about 120 lines per inch. (that means you can see dots up to that resolution). Duplicating line screens are generally around 120 lines per inch and litography is 150 to 225 line per inch. |
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