Better inventory control
Short print runs afford publishers better inventory control for publishers.
Short runs lessen the risk of having a dead inventory.
Better market fitting
Printing a short run is a great way to test the marketability of a book at a low cost.
Short print runs let you update the book with each reprinting.
This allows you to fit the market requirements more efficently.
Increase your print run size when your book begins to sell successfully
What are Short Run Books?
They are high quality books produced typically in quantities of 1,000, 2,000, 3,000, 5,000, 7,500, and 10,000.
On a rare occasion the runs do go as large as 1,000,000.
The trend in past years is to produce shorter and shorter runs.
Runs under 1,000 books are considered to be Ultra Short Run.